WhatsApp Business App: Download and Start Growing Your Business
How to Download and Use WhatsApp Business for Your Business
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users across more than 180 countries. It allows users to send text, voice, video, and multimedia messages, as well as make free calls, group chats, and share documents. WhatsApp is not only a great tool for personal communication, but also for business communication. In fact, more than 50 million businesses use WhatsApp to connect with their customers, suppliers, and partners.
If you are a business owner who wants to leverage the power of WhatsApp for your business, you might want to consider using WhatsApp Business instead of WhatsApp Personal. WhatsApp Business is a version of WhatsApp that is designed specifically for small and medium businesses. It offers several features and benefits that can help you grow your business and improve your customer experience.
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WhatsApp Business vs WhatsApp Personal: What are the Differences?
The main difference between WhatsApp Business and WhatsApp Personal is their intended purpose. WhatsApp Personal is designed for personal communication between friends and family, while WhatsApp Business is designed for businesses to communicate with their customers and prospects.
Some of the other differences and benefits of using WhatsApp Business over WhatsApp Personal are:
Business Profile: You can create a professional profile for your business with your business name, logo, description, contact information, website, location, and catalog. This helps your customers find valuable information about your business and your products or services.
Messaging Tools: You can use various tools to automate, sort, and quickly respond to your messages. For example, you can create quick replies for frequently asked questions, set greeting messages to welcome new customers or introduce your business, set away messages to inform customers when you are not available or out of office, and use labels to organize your chats and contacts.
Message Statistics: You can access metrics such as how many messages were sent, delivered, read, and received by your customers. This helps you measure the effectiveness of your communication and improve your strategy.
Catalogs: You can create a catalog of your products or services and share them with your customers through WhatsApp Business. This allows you to showcase your offerings and make it easy for customers to browse and order from you.
Interactive Business Messages: You can send messages with buttons that allow customers to take actions such as visiting your website, calling your number, or making a purchase.
How to Download and Set Up WhatsApp Business
Downloading and setting up WhatsApp Business is easy and free. Here are the steps you need to follow:
Download the WhatsApp Business app from the Google Play Store or the Apple App Store.
Verify your business phone number. You can use a mobile phone or a landline number that you own. You must be able to receive phone calls or SMS with the number you are trying to register.
Restore your account from a backup if you wish. If you have an existing WhatsApp Messenger account, you can easily migrate your account, including chat history and media, to a new WhatsApp Business account. However, once you do this, you will not be able to restore it back to WhatsApp Messenger.
Set your business name and category. You can also add a description and address by tapping on Show more options.
WhatsApp Business Features and Best Practices
Now Now that you have downloaded and set up WhatsApp Business, you can start using its features to communicate with your customers and grow your business. Here are some of the features and best practices you should know:
Quick replies are predefined messages that you can use to answer common questions or requests from your customers. You can create up to 50 quick replies and assign them a shortcut, a keyword, and a message. For example, you can create a quick reply for /thankyou with the message Thank you for choosing us! We appreciate your business. To use a quick reply, simply type the shortcut in the chat and tap Send.
Quick replies can help you save time and provide consistent and professional responses to your customers. You can also personalize your quick replies by adding placeholders such as 1, 2, etc. that will be replaced by the customers name, order number, or other information when you send the message.
Greeting messages are messages that are automatically sent to new customers or customers who have not contacted you for more than 14 days. You can use greeting messages to introduce your business, explain what you offer, or invite customers to ask questions or place orders. You can also customize your greeting messages based on the time of day, the customers name, or other variables.
Greeting messages can help you make a good first impression and build rapport with your customers. They can also encourage customers to engage with you and learn more about your business.
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Away messages are messages that are automatically sent to customers when you are not available or out of office. You can use away messages to inform customers when you will be back, how they can reach you in case of urgency, or direct them to other resources such as your website or catalog. You can also schedule your away messages based on specific days and times.
Away messages can help you manage customer expectations and avoid losing potential leads or sales. They can also show your customers that you care about their needs and respect their time.
Labels are tags that you can use to organize your chats and contacts into different categories. You can use labels to mark chats as new customer, pending payment, order complete, follow up, etc. You can also create custom labels based on your own criteria. To apply a label to a chat or contact, simply tap More Options > Label Chat and select a label.
Labels can help you keep track of your conversations and contacts and prioritize your tasks. They can also help you filter your chats and contacts by label and send broadcast messages to specific groups of customers.
Catalogs are digital showcases of your products or services that you can share with your customers through WhatsApp Business. You can create a catalog by adding product or service names, prices, descriptions, images, links, and codes. To create a catalog, tap More Options > Settings > Business Tools > Catalog > Add Product or Service.
Catalogs can help you display your offerings and make it easy for customers to browse and order from you. They can also help you reduce the need for sending multiple messages or photos to describe your products or services.
Interactive Business Messages
Interactive business messages are messages that contain buttons that allow customers to take actions such as visiting your website, calling your number, or making a purchase. You can create interactive business messages by using the WhatsApp Business API or by partnering with a third-party provider such as Facebook Shops or Shopify.